Brief: Creating a branded soda product and an advertising campaign for it.
Each team member will develop a unique product, the group must come up with a line of products that are related to one another and share characteristics. Color schemes, language and speech, vision and values, product labels, and product packaging are a few examples of these coherent components. These components must be established collectively, and we had to provide a rationale for our choices. Each member of the team must create a brand under the overarching name that the team has decided upon.
Team: Kate Young, Victor Lao, Sydney Hua, Berlyn.
My team came up with an overarching brand, name and identity. Each of us then created our own product under of our main brand. My team's product was a soda company with an animal mascot on every bottle, and 5% of sales went to the animal. I came up with a hypothetical soda product, gave it a brand identity, logo and made an advertising campaign for it.
